I love checking my blog stats, not just the raw numbers of views, but also such info as where my traffic is coming from. That’s how I discovered that my article on Wal-Mart had been cited by the Wall Street Journal. Woohoo — I’ve got Street cred!
I’m most intrigued by the search-engine terms that lead to Cool Rules Pronto. Who Googled “Freddy Nager blog”? And why is somebody researching “Spicoli origin”?
Here’s the key factoid I learned from looking at these search-engine terms: name dropping works….
“We live in a time when people are losing confidence in the ability of government to solve problems… Wal-Mart does not wait for someone else to solve problems.”
- Wal-Mart Stores CEO H. Lee Scott Jr.
As a Samuel Adams drinker and stockholder, I don’t partake in Budweiser’s anemic brew, but I’ve always loved their brilliant, often hilarious marketing. Until now…
I thought I had left gambling behind in Vegas, but when I got home to L.A., I found TWO letters from companies offering me extended warranties on products I bought last year. One was from my favorite technolust provider, Apple, offering to extend the warranty on my MacBook for three years for $249. Like most Apple creations, the pitch was good, using terms like “peace of mind” (in bright red letters at the top) and “protect your investment.” The only things missing were the free drinks as I laid my bet…
I recently attended the Consumer Electronics Show in Vegas, and it’s true, you can’t spell “excess” without CES. After traversing an area the size of Rhode Island brimming with gadgetry, blissed-out geeks, and scantily clad spokesmodels uttering words they didn’t understand, I have but two regrets…
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
- Steve Jobs
There’s nothing I love more than creative projects with talented people. I don’t even need a major role. In my first play in L.A., all my character did was glare at people and laugh. I didn’t get paid, nor did I have much stage time, but I had a complete blast…
Frankenstein created a monster. And advertisers created the banner ad. Fortunately, advertisers can still fix their hideous beast before it gets totally toasted by us villagers…
Freddy J. Nager is the Founder & Fusion Director of the creative strategy agency Atomic Tango. For Cool Rules Pronto, he draws on insights attained from two decades of experience in advertising and entertainment, including over a dozen years in new media. He’s created marketing campaigns and projects for Saatchi & Saatchi, Toyota, National Lampoon, Nissan & Infiniti, MCA Records, Royal Caribbean Cruise Lines, the NFL on Fox and numerous start-ups. Freddy holds a BA from Harvard University and an MBA from USC (go Trojans!), and currently teaches marketing through the University of Wales/Robert Kennedy College. He also wrote the satirical book, Claw Your Way To The Top: Ten Things I Learned About Business From My Cat, which he’ll get around to marketing someday.
