Cool Rules Pronto

Uncommon Sense in Marketing & Media

Betting To Lose: Don’t Blow Good Gambling Money on Warranties!

I thought I had left gambling behind in Vegas, but when I got home to L.A., I found TWO letters from companies offering me extended warranties on products I bought last year. One was from my favorite technolust provider, Apple, offering to extend the warranty on my MacBook for three years for $249. Like most Apple creations, the pitch was good, using terms like “peace of mind” (in bright red letters at the top) and “protect your investment.” The only things missing were the free drinks as I laid my bet…

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16 January 2008 Posted by coolrulespronto | Tips Tips Tips | , , , , | No Comments