Video site Stage6 got the deep-six and called it quits. This comes on the heels of the fire sale at Revver, which ultimately sold for $5 million — less than half of the original investment that was pumped into it. But these weren’t the first signs of an industry decimation…
Word came out that erstwhile Presidential candidate Mitt Romney spent $42.3 million of his own money on his failed campaign. My thought? Cool — it couldn’t have come at a better time, what with the economy looking like something my cat coughed up…
It’s only a penny, but it’s compelling millions of consumers to rush out and stock up before it’s too late…
While reading an article by one of my marketing idols, Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker…
She’s a money management wizard — and now she’s proving pretty damn savvy about marketing, as well…
At first, the website for the Dutch department store HEMA (http://producten.hema.nl) looks like a bland generic ecommerce site. But wait a few seconds (or just click on the cup) and sit back and enjoy…
Just thought I’d dash off a quick note to put a few recent media-business items in perspective. The first one you’ve heard about extensively; you might find these others somewhat amusing…
Microsoft’s offer for Yahoo!: $44.6 billion
Oil company Exxon’s profit for just the 4th quarter of 2007: $11.7 billion
State of California’s budget deficit: $14.6 billion
Purchase price of HotOrNot, the online dating & rating service, as reported by TechCrunch: $20 million
HotOrNot’s annual revenue: $5 million
Budget for the movie “Cloverfield”: $25 million
“Cloverfield” box office gross for just its first four weeks: $76 million
Total investment received by video site Revver.com: $12.7 million
Debt currently owed by Revver.com: $1 million
Asking price to purchase all of Revver.com (and to assume its debt): $300,000-$500,000
And you thought the real estate market was irrational?
During the South Carolina Democratic debate, Barack Obama and Hillary Clinton were roundly criticized for attacking each other instead of addressing the issues. I, too, was initially irked by their misbehavior — but then it occurred to me that this was classic marketing strategy in action…
Only Hollywood could make waste this beautiful.
From the industry that gave us the likes of Paris Hilton comes yet another exquisite example of empty décor…
Freddy J. Nager is the Founder & Fusion Director of the creative strategy agency Atomic Tango. For Cool Rules Pronto, he draws on insights attained from two decades of experience in advertising and entertainment, including over a dozen years in new media. He’s created marketing campaigns and projects for Saatchi & Saatchi, Toyota, National Lampoon, Nissan & Infiniti, MCA Records, Royal Caribbean Cruise Lines, the NFL on Fox and numerous start-ups. Freddy holds a BA from Harvard University and an MBA from USC (go Trojans!), and currently teaches marketing through the University of Wales/Robert Kennedy College. He also wrote the satirical book, Claw Your Way To The Top: Ten Things I Learned About Business From My Cat, which he’ll get around to marketing someday.
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