Cute, Clever and Contagious: The HEMA Website

14 February 2008 · 2 Comments

At first, the website for the Dutch department store HEMA (http://producten.hema.nl) looks like a bland generic ecommerce site. But wait a few seconds (or just click on the cup) and sit back and enjoy…

In terms of branding, it presents HEMA as a fun place. (I’d love to know if the store reflects the marketing.) In terms of communications, this is completely viral: it’s been mentioned on several sites, and is reaching far beyond it’s intended audience. (I got it from a Danish buddy living in Silicon Valley.)

It’s creative. It’s strategic. It’s web marketing that works. Go HEMA!

Categories: Case Studies
Tagged: animation, branding, HEMA, viral marketing, web design

2 responses so far ↓

Kathryn Martyn M.NLP // 27 March 2008 at 7:05 pm

That is awesome! I love it. If only I could read Dutch!
Tim S // 14 January 2009 at 7:39 pm

HEMA is like Target of Netherlands, very reasonably priced and agressive with SALES (REA) etc… Always trying to somehow keep the products trendy, colorful and functional.

I loved shopping at HEMA Utrectht.

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