Are You For Real, Monica Rockle II: The Updates, the Photo, and… the Haunting?
The epic saga continues…
Are You For Real, Monica Rockle? A Facebook Marketing Case Study
Dear Monica Rockle:
I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever…
Marketing During a Recession, Part 2: Honor the Fallen
One company’s tumble is another company’s primo opportunity — if that opportunity is approached creatively. Here’s a brilliant example from this week’s business pages…
Where’s My Virtual Beer? Hanging Out at SportsBLOX.com
So I’m hanging out at this bar, but there’s no one around — no bartender, no waitress, no other patrons. Everything behind me is fuzzy, but I have the power to change the way I look at the touch of a button…
A strange burrito induced dream? No, that’s the scenario at SportsBLOX.com, a new virtual world run by one of my former MBA classmates.
Marketing During a Recession, Part 1: Pricing
When the economy is singing the hardcore blues — kind of like now — many businesses are tempted to lower their prices. My advice? Don’t…
Breaking into the Media Biz: 10 Tips for Aspiring Moguls
“In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend
Last week I spoke on a panel at the National Broadcasting Society AERho Convention, addressing a group of college students about careers in the media. We were in the heart of the Disneyland Resort, amidst thousands of tourists wearing Mickey Mouse ears and celebrating America’s greatest media brand. It was the perfect place to discuss the future of media and how these aspiring young professionals could rule it. It also was a great demo of the difference between old school and new school mentalities…
21st Century Identity Crisis: Naming Strategies for the New Marketspace
Who ever imagined that naming a company would become a game of speed and chance?
So Robotic: The Terminator In Review
The first season of “Terminator: The Sarah Connor Chronicles” wrapped up last week. (If you missed any of it, Fox offers entire episodes on its rich multimedia promo site.) T-tv did fulfill its mission of entertaining young males (and, ahem, some middle-aged ones) during Monday Night Football’s cruel hiatus. But it left far too many questions — and I’m not talking about what will happen next season…
Use Your Illusion: The Viral Spinning Girl
Time for a little viral study.
A friend sent me this image that supposedly tests how right-brained or left-brained you are (click on her to make her spin)…
That Great Big Sexy Mistake: 5 Reasons Not To Use Flash
A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*
About The Blogger
Freddy J. Nager is the Founder & Fusion Director of the creative strategy agency Atomic Tango. For Cool Rules Pronto, he draws on insights attained from two decades of experience in advertising and entertainment, including over a dozen years in new media. He’s created marketing campaigns and projects for Saatchi & Saatchi, Toyota, National Lampoon, Nissan & Infiniti, MCA Records, Royal Caribbean Cruise Lines, the NFL on Fox and numerous start-ups. Freddy holds a BA from Harvard University and an MBA from USC (go Trojans!), and currently teaches marketing through the University of Wales/Robert Kennedy College. He also wrote the satirical book, Claw Your Way To The Top: Ten Things I Learned About Business From My Cat, which he’ll get around to marketing someday.
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