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	<title>Comments on: 21st Century Identity Crisis: Naming Strategies for the New Marketspace</title>
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	<link>http://coolrulespronto.wordpress.com/2008/03/13/naming/</link>
	<description>Uncommon Sense in Marketing &#38; Media</description>
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		<title>By: Patrick Byers</title>
		<link>http://coolrulespronto.wordpress.com/2008/03/13/naming/#comment-1690</link>
		<dc:creator>Patrick Byers</dc:creator>
		<pubDate>Thu, 28 May 2009 17:58:09 +0000</pubDate>
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		<description>Freddy, 

Nice post. We do a lot of naming here too, and I agree with all your comments. 

I&#039;ve always loved Harry Beckwith&#039;s comment regarding using an acronym for a company name, &quot;Monogram your shirts, not your company.&quot; 

So, we&#039;re thinking of naming one of our clients &quot;Nuclear Waltz.&quot; 

What do you think? 

:)</description>
		<content:encoded><![CDATA[<p>Freddy, </p>
<p>Nice post. We do a lot of naming here too, and I agree with all your comments. </p>
<p>I&#8217;ve always loved Harry Beckwith&#8217;s comment regarding using an acronym for a company name, &#8220;Monogram your shirts, not your company.&#8221; </p>
<p>So, we&#8217;re thinking of naming one of our clients &#8220;Nuclear Waltz.&#8221; </p>
<p>What do you think? </p>
<p>:)</p>
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	<item>
		<title>By: taltalk</title>
		<link>http://coolrulespronto.wordpress.com/2008/03/13/naming/#comment-114</link>
		<dc:creator>taltalk</dc:creator>
		<pubDate>Thu, 13 Mar 2008 09:25:13 +0000</pubDate>
		<guid isPermaLink="false">http://coolrulespronto.wordpress.com/?p=57#comment-114</guid>
		<description>Got a problem with country western?</description>
		<content:encoded><![CDATA[<p>Got a problem with country western?</p>
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