So I’m thumbing through my favorite geek magazine, Wired, when I’m suddenly confronted by this Belvedere Vodka ad that features a woman applying lipstick in the reflection of a belt buckle. (If any of my female readers have ever executed such a task, please let me know… What? None of you have? Gee, what a surprise…) With Freudian symbol in hand, she’s got that deer-ho in the headlights look. Not exactly what you expect to find in Wired amidst ads for Zune, Casio and the Discovery Channel. (Hey, have we got a discovery for you…) Continue reading
Monthly Archives: April 2008
File Under “WTF?”: Belvedere Goes Down… Town
Posted in Case Studies
Tagged advertising, alcohol, belvedere, Belvedere Vodka, branded content, marketing, sex sells, Vincent Gallo, Wired
Dan Neil: Your Automotive Word Slut
If you lust after cars like I do, then the writer you need to read — yes, NEED — is Dan Neil of the L.A. Times. Even if you don’t care about cars, you’ll love his column, “Rumble Seat.” As a former writer for Toyota, Nissan & Infiniti, I relish every syllable… Continue reading
Posted in Media News
Tagged automobiles, cars, Dan Neil, L.A. Times, NBC, Nissan GT-R, online video, television, Top Gear, writers
“Breaking News”: A Hilarious Spoof of Obama’s So-Called “Elitism”
The liberal blog Daily Kos just unleashed a scathing and hilarious spoof of the “uproar” around Barack Obama’s supposed “elitism.” It perfectly captures the pathetic state of American journalism, where “freedom of the press” has become “freedom to act like squirrel monkeys.”
Posted in Media News
Tagged Daily Kos, journalism, media, news media, Obama, politics, satire, spoof
Say Vhat?! Do the People Want a VW with a German Accent?
He sits there before his microphone, round and retro, emanating the cuteness that made him an icon in America. On this occasion, he’s in somber black, though he’s usually seen decked out like a jelly bean. And then he speaks…
Posted in Case Studies
Tagged advertising, auto industry, automobiles, Beetle, cars, cats, Crispin Porter Bogusky, German, Herbie the Love Bug, marketing, mascot, UGC, user generated content, Volkswagen, VW
What What? South Park Spoofs the WGA, YouTube, Canada…
“… While the internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism… It will be a few years before digital distribution of media on the Internet can be monetized to an extent that necessitates content producers to forgo their fair value in more traditional media…” – Kyle, South Park
I know, I shouldn’t be quoting cartoon characters as proof of anything, but sometimes the greatest truth is found in satire. And the April 2 episode of South Park, “Canada on Strike,” is satire at its best, skewering everyone from the Writers Guild of America to Denmark to the stars of YouTube… Continue reading
Posted in Media News
Tagged Canada, satire, South Park, spoof, Web 2.0, WGA, Writers Guild, YouTube
Uh Oh: Death By Blogging
According to the New York Times, three prominent bloggers suffered serious heart attacks in the past five months — Russell Shaw, Marc Orchant, and Om Malik — with Shaw and Orchant going to that big blogosphere in the sky. (May you have infinite comments and pingbacks for all eternity.) Continue reading
Posted in Media News
Tagged blogging, celebrity, death, Marc Orchant, Matt Drudge, media, Om Malik, Russell Shaw

