My friend Kevin Nalts, a top YouTube director and corporate marketing guy, found this brilliant spoof of focus groups. It encapsulates my feelings about taking customer feedback indiscriminately. I’m only bummed that I didn’t think of making this myself…
Tip of the thinking cap to TheIdeaGroup.
Categories: Media Review
Tagged: business satire, customer research, focus groups, spoof
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond ChandlerLet's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder & Fusion Director of the L.A.-based marketing agency and production company Atomic Tango. For Cool Rules Pronto, he draws on two decades of experience in advertising and entertainment, including 15 years in new media. He has created campaigns and projects for agencies Saatchi & Saatchi and Magnet Interactive, and for such clients as Toyota, MCA Records, National Lampoon, Nissan & Infiniti, Royal Caribbean Cruise Lines, the NFL on Fox and numerous startups.
Freddy also serves on the Board of Directors of City Garage Theatre in Santa Monica, California. He holds a BA from Harvard University and an MBA from USC (go Trojans!), and currently teaches marketing through Antioch University L.A. and the University of Wales/Robert Kennedy College. He also wrote the satirical book, Claw Your Way To The Top: Ten Things I Learned About Business From My Cat, which he'll get around to marketing someday.
Speak your mind: Click here to contact Freddy.
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