by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Score one for the Iranian protesters — at least when it comes to marketing.
Just last week, the Iranian protests dominated conversations across the media and the Internet. Then yesterday, not at all surprisingly in our celebrity-obsessed culture, Michael Jackson’s death wiped the Iranians off the evening news, the front pages of newspapers, and the social media trending topics.
Ahmadinejad couldn’t have asked for anything better.
Yes, even Twitter — which had been celebrated as the one sole outlet for Iranian protesters — went Michael Jackson insane, causing the Fail Whale to surface because of a tsunami of MJ tweets. So much for Twitter being the salvation of meaningful news in the 21st century. Sorry, TechCrunch Twitterphiles, even your beloved Twitter mobs value pop culture over hard news just like everyone else.
So how do you keep your life-or-death protests in the minds of an ADD world? Look at what hit YouTube today:
In a montage video entitled “BEAT IT YOU FANATICS!!! GET OUT OF MY LAND!”, a YouTube member named mydorood (operating ostensibly out of Hungary) combined images from the protest with the MJ hit “Beat it” — thus fusing two hot topics into one expression. Now that’s brilliant marketing!
I found out about this video from a Facebook member. And now I’d like to pass it on.
But watch it while you still can, because it might not be long before the censors get to it — and I’m not talking the Iranian government. No, I’m talking about an organization that’s almost as sinister and diabolical: the RIAA.
In the end, who knows how the protests will turn out? But this is more proof that the people of Iran did everything they could.
1 response so far ↓
jani // 27 June 2009 at 9:22 am
Here is another link for you