21st Century Identity Crisis: Naming Strategies for the New Marketspace
Who ever imagined that naming a company would become a game of speed and chance?
Name Dropping Rules: A Blogging Tip
I love checking my blog stats, not just the raw numbers of views, but also such info as where my traffic is coming from. That’s how I discovered that my article on Wal-Mart had been cited by the Wall Street Journal. Woohoo — I’ve got Street cred!
I’m most intrigued by the search-engine terms that lead to Cool Rules Pronto. Who Googled “Freddy Nager blog”? And why is somebody researching “Spicoli origin”?
Here’s the key factoid I learned from looking at these search-engine terms: name dropping works….
Now THIS is What It’s All About: The Making of the Atomic Tango Trailer
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
- Steve Jobs
There’s nothing I love more than creative projects with talented people. I don’t even need a major role. In my first play in L.A., all my character did was glare at people and laugh. I didn’t get paid, nor did I have much stage time, but I had a complete blast…
About The Blogger
Freddy J. Nager is the Founder & Fusion Director of the creative strategy agency Atomic Tango. For Cool Rules Pronto, he draws on insights attained from two decades of experience in advertising and entertainment, including over a dozen years in new media. He’s created marketing campaigns and projects for Saatchi & Saatchi, Toyota, National Lampoon, Nissan & Infiniti, MCA Records, Royal Caribbean Cruise Lines, the NFL on Fox and numerous start-ups. Freddy holds a BA from Harvard University and an MBA from USC (go Trojans!), and currently teaches marketing through the University of Wales/Robert Kennedy College. He also wrote the satirical book, Claw Your Way To The Top: Ten Things I Learned About Business From My Cat, which he’ll get around to marketing someday.
Wanna talk? Just click here to contact Freddy.
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Cool Rules Pronto logo designed by Vasco Morelli.
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