“Next to analysis, communication skills must count among the most important for future masters of the universe. To their credit, business schools do stress these skills, and force their students to engage in make-believe presentations to one another. On the whole, however, management education has been less than a boon for those who value free and meaningful speech. M.B.A.s have taken obfuscatory jargon — otherwise known as bullshit — to a level that would have made even the Scholastics blanch. As students of philosophy know, Descartes dismantled the edifice of medieval thought by writing clearly and showing that knowledge, by its nature, is intelligible, not obscure.”
– Philosopher and Business Consultant Matthew Stewart, “The Management Myth,” The Atlantic Online, June 2006
It’s a cruel cruel job market out there. So as a small but hopefully helpful public service, Cool Rules Pronto is offering free listings for freelance creative communicators: writers, designers, illustrators, photographers, music composers or other media professionals. Individuals only, no agencies. For info, check out the new Creative Talent page here.
While you’re here, you might also want to scope out these earlier blog posts:
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder & Fusion Director of the L.A.-based marketing agency and production company Atomic Tango. For Cool Rules Pronto, he draws on two decades of experience in advertising and entertainment, including 15 years in new media. He has created campaigns and projects for agencies Saatchi & Saatchi and Magnet Interactive, and for such clients as Toyota, MCA Records, National Lampoon, Nissan & Infiniti, Royal Caribbean Cruise Lines, the NFL on Fox and numerous startups.
Freddy also serves on the Board of Directors of City Garage Theatre in Santa Monica, California. He holds a BA from Harvard University and an MBA from USC (go Trojans!), and currently teaches marketing through Antioch University L.A. and the University of Wales/Robert Kennedy College. He also wrote the satirical book, Claw Your Way To The Top: Ten Things I Learned About Business From My Cat, which he'll get around to marketing someday.
