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Entries tagged as ‘Dan Neil’

“Syrup”: The Antidote to Boring Business Books. And Klingons.

19 July 2009 · 1 Comment

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

"I write business books for a living. What do you do?"

"I write business books for a living. What do you do?"

I’m pissed. I just read one of the dullest business books ever — and I’ve read some pretty awful ones, including a few that I think are actually alien invasion plans written in code. You know, like anything written by economist N. Gregory Mankiw. He’s the guy who advised Bush on the economy, and reading one of his books is like chewing a sheet of tin foil. Mankiw’s baffling prose and Earth-inappropriate ideas lead me to suspect that he’s really a Klingon. Though I’m just guessing. (more…)

Categories: Media Review
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Not Exactly “Metafore!”: Politicians and Poetic License

29 June 2009 · Leave a Comment

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

"My darling, I may be a lowly postal employee, but I do have government-run health insurance..." "Then shut up and kiss me, you fool!"

"My darling, I may be a lowly postal employee, but I do have government-run health insurance..." "Then shut up and kiss me, you fool!"

“Words are the worst thing ever. I’d prefer a drunkard at the bar touching your bum to someone who says ‘Your smile flies like a butterfly.’”Grandmother Donna Rosa in “Il Postino”

Twenty-five years ago, the film “Il Postino” captivated American audiences with its sun-drenched tale of Italian romance, the collision of poetry and politics, and the seductive powers of metaphors. Yes, metaphors — or as the lead character Mario exclaims, “Metafore!”

Then we come to this side of the Atlantic, where we Yanks cast subtlety aside, and our metaphors and similes take a much more colorful turn… (more…)

Categories: Random Observations
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Must Read: Dan Neil Tattoos Christian Audigier

29 April 2009 · Leave a Comment

The perfect wine for your next Harley rally.

The perfect wine for your next Harley rally.

Intrigued by the Ed Hardy wines at his local Whole Foods, Pulitzer Prize winning writer Dan Neil performed exploratory surgery on that insatiable branding machine Christian Audigier. The resulting L.A. Times article is a brilliant and funny study of branding gone wild… (more…)

Categories: Media Review
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To “The” or not to “The”? That is the Question in Product Naming

24 October 2008 · Leave a Comment

As a USC Trojan, I have a twisted interest in the Ohio State University football team this season. I was thrilled when my Trojans throttled them earlier this season 35-3, but this weekend, I’ll be rooting for the Buckeyes as they play Penn State. (Penn State is ranked higher than USC, and therefore must be vanquished.) Will Ohio State win? No idea. But I can make one prediction with 100% certainty… (more…)

Categories: How To Tips
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Dan Neil: Your Automotive Word Slut

16 April 2008 · 1 Comment

If you lust after cars like I do, then the writer you need to read — yes, NEED — is Dan Neil of the L.A. Times. Even if you don’t care about cars, you’ll love his column, “Rumble Seat.” As a former writer for Toyota, Nissan & Infiniti, I relish every syllable… (more…)

Categories: Media News
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