Entries tagged as ‘Dan Neil’
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

"I write business books for a living. What do you do?"
I’m pissed. I just read one of the dullest business books ever — and I’ve read some pretty awful ones, including a few that I think are actually alien invasion plans written in code. You know, like anything written by economist N. Gregory Mankiw. He’s the guy who advised Bush on the economy, and reading one of his books is like chewing a sheet of tin foil. Mankiw’s baffling prose and Earth-inappropriate ideas lead me to suspect that he’s really a Klingon. Though I’m just guessing. (more…)
Categories: Media Review
Tagged: books, business books, Dan Neil, L.A., Los Angeles Times, marketing, Max Barry, N. Gregory Mankiw, Peter Pae, publishing, Ronald Sugar, Simon Ramo, Strategic Business Forecasting, Syrup, Transformers, writing
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

"My darling, I may be a lowly postal employee, but I do have government-run health insurance..." "Then shut up and kiss me, you fool!"
“Words are the worst thing ever. I’d prefer a drunkard at the bar touching your bum to someone who says ‘Your smile flies like a butterfly.’” — Grandmother Donna Rosa in “Il Postino”
Twenty-five years ago, the film “Il Postino” captivated American audiences with its sun-drenched tale of Italian romance, the collision of poetry and politics, and the seductive powers of metaphors. Yes, metaphors — or as the lead character Mario exclaims, “Metafore!”
Then we come to this side of the Atlantic, where we Yanks cast subtlety aside, and our metaphors and similes take a much more colorful turn… (more…)
Categories: Random Observations
Tagged: Dan Neil, health care, Il Postino, John Boehner, metaphors, Mitch McConnell, politics, Raymond Chandler, Tom Robbins, writing

The perfect wine for your next Harley rally.
Intrigued by the Ed Hardy wines at his local Whole Foods, Pulitzer Prize winning writer Dan Neil performed exploratory surgery on that insatiable branding machine Christian Audigier. The resulting L.A. Times article is a brilliant and funny study of branding gone wild… (more…)
Categories: Media Review
Tagged: branding, Christian Audigier, Dan Neil, Ed Hardy, fashion, marketing, wine, writing
As a USC Trojan, I have a twisted interest in the Ohio State University football team this season. I was thrilled when my Trojans throttled them earlier this season 35-3, but this weekend, I’ll be rooting for the Buckeyes as they play Penn State. (Penn State is ranked higher than USC, and therefore must be vanquished.) Will Ohio State win? No idea. But I can make one prediction with 100% certainty… (more…)
Categories: How To Tips
Tagged: automobiles, Buckeyes, cars, communications, Dan Neil, grammar, language, marketing, Ohio State University, Toyota, Trojans, University of Southern California
If you lust after cars like I do, then the writer you need to read — yes, NEED — is Dan Neil of the L.A. Times. Even if you don’t care about cars, you’ll love his column, “Rumble Seat.” As a former writer for Toyota, Nissan & Infiniti, I relish every syllable… (more…)
Categories: Media News
Tagged: automobiles, cars, Dan Neil, L.A. Times, NBC, Nissan GT-R, online video, television, Top Gear, writers