Entries tagged as ‘Google’
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Hunger-inducing visual courtesy of PhotoXpress.com
Maybe it’s the bacon.
Every week, I shoot pool in the same joint. Is it the cheapest pool hall in town? Nah. It’s actually pricey. Is it the service? Not really. The people are friendly, but service isn’t a big factor when renting a pool table. Is it the ambience? I do love pure pool halls like this — not some bar with a coin-op table, but a dedicated pool hall with 8-foot Brunswicks and a jukebox playing Soundgarden. What about the location? The House of Billiards is one of the few remaining pure pool halls on L.A.’s west side, and although L.A. is a car culture, we Los Angelenos generally hate to drive, so it wins there. And then there are the BLT’s… (more…)
Categories: How To Tips
Tagged: Amazon, AOL, Apple, bacon, Bing, business, GoodSearch, Google, House of Billiards, iPod, Karen Dillon, loyalty, marketing, Microsoft, pool, TechCrunch, Verizon
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
"God I need an exit strategy... or a man... maybe both at the same time..."
Too many entrepreneurs treat their start-ups like Hollywood relationships: the affair begins with a lot of passion, is great for headlines, and might even lead to deals, but as soon as things get a little rocky — or something better comes along — the entrepreneur is outta there faster than you can say “Renee Zellweger”… (more…)
Categories: Random Observations
Tagged: business, business plan, Deadpool, dotcoms, entrepreneurs, entrepreneurship, exit strategy, Google, Inc, IPO, Jack Stack, Silicon Valley, SRC Holdings, start ups, TechCrunch, Twitter, Wall Street, Web 2.0, Yahoo, YouTube
Search engine optimization (SEO) is that magical science of making Google and other search engines fall madly in lust with your website. The more your site is optimized, the higher it appears on search rankings. The challenge? (more…)
Categories: How To Tips
Tagged: Google, marketing, search engine optimization, SEO, web design, web development
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Web 2.Uh-Oh
Just over a year ago, Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99).
It was also misleading because it appeared during the height of the second dotcom bubble, when most of the free websites and services weren’t really living off their ad revenue. Some still aren’t. The New York Times website, for example, couldn’t exist in its current form without the financial and content support from its parent company. (more…)
Categories: Manifestos · Media News
Tagged: Aaron Levie, advertising, Box.net, business, free, Google, Imeem, iStock, LinkedIn, marketing, micropayments, New York Times, revenue models, SpiralFrog, Splashcast, subscriptions, TechCrunch, Web 2.0, Wired, YouTube
Illustration by Jeremy Hidalgo (www.borntodesign.net)
Here’s expensive proof that I should stick to marketing and steer clear of the stock market: I invested in two radio companies.
The first, Westwood One (WWON.OB), seemed like a stable cash flow deal. Westwood One produces radio programs for syndication, including broadcasts of NFL games. The way I saw it, demand for pro football is insatiable, and since we mere mortals can’t invest in the NFL, this is the next best thing, right? Well, apparently not. As advertisers fled from radio, so did investors. Westwood One is now worth 9 cents a share and was recently delisted from the New York Stock Exchange.
The second, Sirius satellite radio (SIRI; now called Sirius XM — at least for the time being…), is worth even less: 6 cents a share. They’re seeking Chapter 11, and according to Rory Maher of paidContent.org, we Sirius common shareholders are about to get hosed. My investment in Sirius was pure speculation, since I was looking for some wild risk to balance out my boring bank CD’s. (Yay, excitement.) Since my friends who have Sirius love it, I thought it might have a future. Of course, I violated my own personal rule: don’t invest in anything that I don’t personally use. If I wasn’t willing to shell out $13/month for radio, what made me think the rest of America would flock to it?
But Wait, There’s More… (more…)
Categories: Media News
Tagged: advertising, Aerosmith, Apple, Bud Light, Clear Channel, focus groups, Google, Goom, investments, iPod, iTunes, KCRW, music industry, NFL, radio, Sirius, stock market, Westwood One, YouTube
A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*
(more…)
Categories: How To Tips
Tagged: Adobe, blogging, buzz marketing, design, Flash, Google, HEMA, Marketing 2.0, search engine optimization, SEO, web design
“I’m so full of action, my name should be a verb.”
- Big Daddy Kane
I meet far too many dotcom execs and entrepreneurs who claim marketing isn’t necessary. “Just look at Google,” they tell me with smug grins. True, Google never spent a dollar on advertising their world-dominating search engine, but they did perpetrate some wicked marketing…
(more…)
Categories: Case Studies
Tagged: branding, business, Chrome, Google, marketing, mission statement, naming, search, search engines, SearchMe, Silicon Valley, technology marketing
