Cool Rules Pronto

Uncommon Sense in Marketing & Media

That Great Big Sexy Mistake: 5 Reasons Not To Use Flash

Supermodel photo by Jose Miguel SerranoA Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*

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4 March 2008 Posted by coolrulespronto | Tips Tips Tips | , , , , , , , , , , | 8 Comments

Cute, Clever and Contagious: The HEMA Website

HEMA action

At first, the website for the Dutch department store HEMA (http://producten.hema.nl) looks like a bland generic ecommerce site. But wait a few seconds (or just click on the cup) and sit back and enjoy…

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14 February 2008 Posted by coolrulespronto | Case Studies | , , , , | 1 Comment