Friend Me: 5 Rules for Advertising on Facebook

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

Updated 26 June 2009

In its infancy, Facebook sucked for advertisers, as its mostly collegiate users ignored mass marketing en route to mass socializing. No surprise there: Facebook is a social network, so its users were using it as intended.

But the commercial disinterest of Facebook users meant that marketers were wasting their dinero. For us refugees from the full-frontal ad assault called MySpace, that was a good thing. For Facebook’s investors? Not so much.

Then a couple of transformational events occurred…

Copycats Beware: Obama from a Marketing Perspective

Different is good. And one of the primary responsibilities of a marketer is to make sure your brand stands out from the competition — ideally in a good way. (Yeah, I’m talking to you, Chrysler.)

Surprise? The Diggers’ President of Choice…

There’s a new feature on Digg, the popular news-rating community: Digg The Candidates — where Diggers can add their favorite candidate as a “friend.” Based on results to date, the winner is…

“Breaking News”: A Hilarious Spoof of Obama’s So-Called “Elitism”

The liberal blog Daily Kos just unleashed a scathing and hilarious spoof of the “uproar” around Barack Obama’s supposed “elitism.” It perfectly captures the pathetic state of American journalism, where “freedom of the press” has become “freedom to act like squirrel monkeys.”

Rules of Competition: The Magic Number is 2

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

During the South Carolina Democratic debate, Barack Obama and Hillary Clinton spent the evening attacking each other instead of addressing the issues. I was completely irked by their misbehavior — then realized that this was classic marketing strategy in action…