What’s The Deal With Rebates? (And How Can Your Business Use ‘Em?)

by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC

"Let's talk about a sensitive subject: breakage..."

So you finally found that gadget you’ve been dreaming about — you know, the one with the 60″ screen, built-in WiFi, and ability to make a perfect crème brulee at the touch of a button. Better yet, you found it advertised at just the right price… but you didn’t notice the fine print. Only after getting to the store do you notice the word that causes blistering steam to blast out of your ears and nostrils…

How to Win a Price War (Hint: Don’t)

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

"Hmmm... should I move a piece or just eat it?"

“War, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
War, huh, yeah
What is it good for
Absolutely nothing
Say it again, y’all…”
– Edwin Starr, “War”

Imagine you’re minding your own business, selling lemonade from your friendly neighborhood stand, when — BAM! — you’re torpedoed by a rival who cuts his lemonade price in half. That bastard! Here you two had settled upon a comfy price point — legally, of course, with no collusion whatsoever — and he had to upset the balance…

Saks and the City: How to Lower Your Standards for Fun and Profit

"That's when he said he was a marketer! Imagine that? A marketer expecting to date me?"

You’ve all seen the standard romantic comedy: the lead character pines for a fantasy ideal — a millionaire, supermodel, quarterback, cheerleader, prince or princess — but in the end, our hopeless romantic finds true love with a best friend, worst enemy, nerd, prostitute, maid or bodyguard. Delusions dispelled, the true lovers lock lips and live happily ever after. Or until Hollywood makes a sequel.

Today, thanks to the recession, many businesses are undergoing the same head-spinning realignment of expectations. Their dream consumers — namely, the filthy rich — are suddenly coming up short. Damn them. So these once discriminating businesses must now pursue less profitable paramours: potential mates who were once considered “beneath them.” Some businesses even undergo extreme makeovers to appeal to the masses. And you know where that could lead…

PWN Your Competition During Tough Times: How To Leverage The Value of Your Brand

Plus: Why “Price” isn’t Just a Number on a Sticker

Feeling plucky, punk?

Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they reduce their services and their advertising till they’re but a shriveled ball of what they once were…

Marketing During a Recession, Part 1: Pricing

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

When the economy is singing the hardcore blues — kind of like now — many businesses are tempted to lower their prices. My advice? Don’t…

Bring on the Packrats! How to Stimulate a Hoarding Frenzy

It’s only a penny, but it’s compelling millions of consumers to rush out and stock up before it’s too late…