“Viral” Does Not Mean “Free”: The Reality Behind The Buzz

Where's that buzz coming from?

I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with a PR campaign, and the initial results were spectacular, with major media coverage and a torrent of traffic to her site… But that torrent dried to a trickle as the press and consumers lost interest. In just a couple of years her company had become “old news.” Since her operations were now sucking up all of her available cash, she wanted a low-cost marketing option, and she called me to discuss this viral marketing thing…

Public Relations vs. Advertising: No Contest

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

Mmm, tasty...

So I’ve got this serious weakness for ice cream. I mean, GOOD ice cream. As in 200% butter-fat-full-sugar-with-no-artificial-ingredients ice cream that makes me break into R-rated facial expressions and one-man gospel choruses. (Yeah, you don’t want to witness that.)

Public Relations 101: How (Not) To Write A Press Release

It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using standard journalistic practices to make it as objective as possible. That way, the news editor can make a few adjustments and print it as is.

Then I ventured into the real business world and discovered that everyone ignored that rule…

There Will Be Dead Trees: It Must Be Oscar Time

Only Hollywood could make waste this beautiful.

From the industry that gave us the likes of Paris Hilton comes yet another exquisite example of empty décor…