by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
For all our talk of freedom, we Americans LOVE rules…
- Our favorite sport, football, has the most rules of any sport on the planet.
- Poker players make up new rules with every hand (“threes and hearts are wild except for the Queen, which you can pass to the right if someone sneezes during play”).
- Our institutionalized belief systems — whether Rastafarianism, environmentalism, or even Libertarianism — bristle with rules of what can and can’t be done.
- The August issue of Wired features an entire section on rules, “How to Behave: New Rules for Highly Evolved Humans,” which includes a few illuminating ones by Brad Pitt (“Don’t take a picture of your wife’s butt. That’s silly. Take pictures of other people’s wives’ butts.”).
- And, of course, as its name indicates, this here blog occasionally lays out rules for marketing and media as laid down by a higher authority (me).
Want more proof that most of us are rule-snorting junkies? Take this here Internet, where many users routinely cry “net neutrality!” and “information is free!” and “hands off, Feds!” — YET first-comers to any new website, network or medium are quick to impose rules that newbies must follow or die. (more…)
Search engine optimization (SEO) is that magical science of making Google and other search engines fall madly in lust with your website. The more your site is optimized, the higher it appears on search rankings. The challenge? 
